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Criteria Brain


Criteria Brain offers a fast and efficient online solution for checking lender policies without having to call multiple sales lines and BDMs to ask the questions you need answers to when placing cases.

With over 80 lenders live on the platform, who update their criteria directly for accuracy you can trust, and the ability to search up to six criteria at a time you can get a broad view of the market quickly!

Its integration with online and offline product sourcing solutions alongside the launch of Affordability Brain (which is included in paid licenses) enables you to source for product, criteria, and affordability in a single journey.

Key Features:

Simplify your criteria sourcing to save time on those more complex cases and spend more time advising your clients.

  • Match criteria from over 80 lenders for both residential and buy-to-let
  • Over 60,000 criteria to compare
  • Information updated directly by lenders
  • Ability to flag criteria that are critical or a deal breaker
  • 1,000s of additional criteria not found on lender websites
  • Standardised terms make it quick and simple for lenders to update their criteria

Registration Process:

Register for a free 30-day trial to Criteria Brain through TMA Club by clicking here.

Criteria Hub Plans


Criteria Brain has a free plan for advisers that do not feel they need full access to all search types. With the free plan, you have access to ‘Lender Browse’, which gives you visibility to every lender’s criteria via their dedicated lender pages using their standardised template.

This means that you don’t have to learn each lender’s naming conventions and how or where they categorise their criteria. On Criteria Brain it’s the same for every lender!

Single Subscription (£25 + VAT per month)

This offers you full functionality including ‘compare search’ and ‘multi search’ which brings you the power to perform comparisons across all lenders for either single or multiple criteria. It also includes full access to Affordability Brain.

Team Plan for teams of 2 to 5 advisers (£50 + VAT per month)

This gives your team up to 5 single subscription licenses

Team Plan for teams of 6 to 10 advisers (£75 + VAT per month)

This gives your team up to 10 single subscription licenses

Enterprise for teams of 11 or more advisers (CALL TO DISCUSS)

Get in touch with us today.

Need criteria support? Contact the experts on our Broker Support Team.