Our core purpose is to make people healthier and enhance and protect their lives.

We take a unique approach to insurance. As well as offering the highest levels of protection, we also make it easier for your clients to take an active role in maintaining their wellbeing, helping them to understand their health and rewarding them for good lifestyle choices.

Long-term, this is good for your clients, because they enjoy better health and real financial benefits from their plan. It’s good for us, because fewer claims enables us to share the benefits of healthy living with your clients, in the form of better plans and rewards. And it’s good for society, because healthier, happier people enjoy better lives, are more productive at work and rely less on healthcare. It’s what we call Shared value insurance.

Understanding Vitality’s Shared Value Insurance – watch our short video.
Visit our adviser webpage for more information.


Now Simpler, Better, Easier. Take a fresh look at life insurance from Vitality.

Take a look for yourself and see how we’ve made our life insurance proposition Simpler, Better and Easier for you and your clients.

One plan, one Optimiser. We’ve merged our three personal life plans into one Personal Protection Plan, providing you with a simpler product structure consisting of one plan, two funding choices (Optimised or Standard) and one Optimiser.

The Vitality Programme. Now available to everyone. We’re extending an expanded range of partners and rewards, known as Vitality Select, to all members at no extra cost.

We want to make things as easy as they can be for you. We’ve made it easier for you to work with us by introducing some significant client and adviser enhancements.
Discover more

Registration Process:

Contact details:

General Enquiries

Telephone: 0808 234 3000 ‐ Lines are open 8.30am to 6pm Mon – Thurs, and 8.30am to 5pm Fri

Commission Enquiries

Telephone: 0345 601 0072 – Lines are open Mon to Fri, 8.30am to 5.00pm
Fax: 0870 240 0937


Telephone: 0345 601 0072 ‐ Lines are open 8.30am to 6pm Mon – Thurs, and 8.30am to 4.30pm Fri
Fax: 0800 028 5222

Underwriting Support

Telephone:  0800 012 1796 – Lines are open 8.30am to 6pm Mon to Thurs, and 8.30am to 5pm Fri

Prestige Service

Telephone: 0345 6027 457- Lines are open Mon to Thurs, 8.30am to 6.00pm and Fri, 8:30am to 5pm

For all other enquiries, please contact Antoinette Rizzi, your dedicated National Account Manager –

Calls to 07 numbers cost up to 20p per minute from landlines, and up to 55p per minute from mobiles plus your phone company’s standard access charge.

Get in touch with us today.

Interested in TMA’s Protection offering? Contact us for a discussion…