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LV= Protection


LV= is an investment, protection and retirement specialist and one of the UK’s leading life and pensions mutual insurers, working closely with financial advisers. We serve over 1 million members and customers offering a range of products, services and advice mostly available through financial advisers. It is through our work with UK financial advisers that the majority of customers will buy our products and services.

At LV= we’re committed to the intermediary market and are here to offer you the support, training, development and technical guidance to help you and your business thrive.

Key Features:

Our menu plan, the LV= Flexible Protection Plan, makes it easy to design a simple and flexible protection portfolio to suit your client’s needs and budget. All of the following products are available in the menu with one online quote, one set of underwriting questions and one direct debit.

5 reasons to choose our menu plan:

  • Flexible options to meet clients’ needs and budgets, allowing you to tailor the plan to their protection needs
  • Award-winning Income Protection Solutions, which are at the heart of our menu.
  • Quality Life and Critical Illness Cover options, supporting your clients and their families when they need it the most.
  • In the moment support through LV= Doctor Services and Legal Advice Line.
  • Expert and professional support from our teams, so we’ll be there for you and your client every step of the way.

We also offer a Business Protection menu including a comprehensive range of products:

Registration Process:

Registration Process

To register to use our online services, click here.

or if you don’t already have an agency with LV= you can set one up by following the instructions on this page:

Contact details:

General questions about LV= protection and quotes:
0800 678 1890 Mon-Fri 9-5pm

0800 678 1893
 Mon-Fri 9-5pm

Application status, underwriting status, go live and more:
please log into the Protection Progress Hub, available 24/7

Large case team and business protection status and support:
0800 032 3962 
Mon-Fri 9-6pm

0800 756 5869 
Mon-Fri 9-5pm

Find your LV= account manager or call our Sales team on 0800 678 18904219

Get in touch with us today.

Interested in TMA’s Protection offering? Contact us for a discussion…