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New, more inclusive LV= Life and Critical Illness Cover for modern families


LV= have refreshed their critical illness product to make it even more comprehensive! It covers a wide range of conditions and features, and also includes a range of value added services as standard, meaning your clients can benefit from day 1.

Supporting your clients through life changing moments

LV= Life and Critical Illness cover allows you to target even more clients with the peace of mind that they’re purchasing a product that will be suitable for them throughout their life, and not just at point of purchase.

It will grow with them and their family from inception, to point of claim, and beyond any claim payment is received; supporting them through life changing moments.

Here’s a summary of the key changes:

  • LV= now cover 87 full and additional payment conditions*
    *20 conditions covered under 1 additional payment condition – ‘less advanced cancers’.
  • 85 conditions covered under their children’s cover; included as standard
  • Children covered from birth to their 23rd birthday, with no need to be in full time education
  • New £1,000 payment if client is diagnosed with one of the listed cancers – paid upon evidence of diagnosis before a claim is fully reviewed to help with the initial costs associated with being diagnosed with cancer
  • Double the sum assured (up to £200k of top of original cover) if the policyholder is diagnosed with one of 4 neurological conditions under the age of 55 , or if diagnosed with major organ transplant, liver failure or severe lung disease

If you would like to find out more about LV=’s new, more inclusive critical illness cover for modern families…

Visit: what’s new page here

Call: 0800 032 4219