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New, more inclusive life and critical illness cover from LV=


One in two people born after 1960 will be diagnosed with cancer; and half of those diagnosed are expected to survive 10 or more years (Cancer Research UK).

The financial impacts of cancer are just the tip of the iceberg, with long term emotional impacts experienced by those affected and their families. LV= have extended their critical illness cover to support your clients beyond the financial pay-out.

More comprehensive cancer coverage and support

LV= want to help your client and their family with the financial, emotional and practical impacts of cancer. That’s why they now offer wider coverage for cancer through their full and additional payment conditions.

They have also introduced a £1,000 payment to help with the additional costs of a cancer diagnosis. They’ll pay this in advance of fully assessing a claim, if your client is diagnosed with one of the listed cancer conditions and provide evidence that confirms their diagnosis and proposed treatment meets the definition covered under the policy.

Everything is included as standard, which means you can be confident you’re recommending a provider that will comprehensively cover your client, and provide them valuable peace of mind that if the unexpected does happen LV= will be there to support them.

If you would like to find out more about LV= new, more inclusive critical illness cover, speak to your usual LV= Account Manager or call 0800 032 4219.