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Life and Critical Illness cover from LV= more enhanced pay-outs for more conditions…


When people think about serious illnesses, they usually consider the main three – Cancer, Heart Attack and Stroke. Yet everyone knows that life can sometimes throw the unexpected and it’s important for your client to have confidence that they can protect what matters most in these situations.

  • In 2018 there were over 25,000 reported serious injuries due to road traffic accidents (UK Government)
  • Almost 5,000 cases of Parkinson’s Disease are projected to be diagnosed to those under the age of 55 each year (Parkinson’s UK)
  • Over 6,000 people are currently on the waiting list for an organ transplant in the UK (NHS)

LV= recognise that events like these are life-changing for individuals and families involved, and often have longer-term financial consequences, which is why they’ve improved their Critical Illness Cover to better protect your clients and their families.

More enhanced pay-outs for more conditions…

In the event that the unexpected happens to your client, LV= want to make sure that they’re covered by a policy that will help them protect their home, family and lifestyle. That’s why their Critical Illness cover now includes 17 enhanced payment conditions, where they’ll pay twice your client’s sum assured (up to £200,000), if they meet the criteria.

This additional money can be used for anything from covering home adaptations, replacing a loss in income or paying off their mortgage.

Everything is included as standard, which means you can be confident you’re recommending a provider that will comprehensively cover your client, and provide them valuable peace of mind that if the unexpected does happen, LV= will be there to support them.

If you would like to find out more, contact your usual LV= account manager or call 0800 032 4219.