0330 303 0236




At VitalityLife, we make sure you’ve got more to offer your Clients. We’ve created different types of cover to protect the things that matter the most to your Client – from their mortgages, to their childrens’ education to their family businesses.

Why use Vitality?

  • Our Whole of Life Interest Rate Optimiser and Premium Optimiser plans come with an upfront discount of up to 50%, making premiums more affordable from the start. Premiums will then either increase by a fixed amount of 2.5% each year (Premium Optimiser) or between 1 % and 2.75%, depending on Long-Term Interest Rates (Interest Rate Optimiser). And, if your Client also has Vitality Optimiser on their policy, they could enjoy an upfront discount of up to 73%. Find out more
  • Our LifestyleCare Cover can help your Clients plan financially for any later life care needs they may have. If this option is added to your Client’s Whole of Life Cover, they can claim some, or all, of their Life Cover early if they need support due to illness in later life.
  • Our Mortgage Plus Plan offers all the protection of life cover, but also comes with Mortgage Incapacity Cover which gives your Clients extra cover for severe illness or injury. So, if they’re unable to work because of an illness we cover, they’ll get up to 24 monthly payments designed to help pay the mortgage.
  • With our Serious Illness Cover your Clients are up to two and a half times as likely to receive a payout compared to a traditional critical illness policy.
  • We pay ALL valid heart attack and stroke claims
  • With Second Life Cover, if one party on a joint life policy dies, we’ll offer the same level of cover to the surviving member without them having any additional underwriting.

More than just protection
Our plans come with access to our healthy discounts and rewards. We help your Clients save money and get healthy, and reward them for their efforts. We want your Clients to live life well and we’re here to help them do it. The discounts and rewards we offer help your Clients get healthier, and save money at the same time. So your clients don’t have to make a claim to see the benefits.

And if your Clients add Vitality Optimiser to their cover, they’ll get an upfront discount on their premium in their first year, as well as the opportunity to keep their protection premiums low in future years by taking steps to improve their health.

Find out more about our healthy discounts and rewards

Personal Protection
We offer a range of flexible personal protection products:

  • Life Cover
  • Serious Illness Cover
  • Income Protection Cover
  • Mortgage Plus Plan

Each product has various options and additional covers which can be added to help your client build a product that’s right for them.

Find out more about our personal protection products

Business Protection
We provide Business Protection to help your Clients safeguard the future of their business against losing someone vital. From Key Person to Shareholder or Partner, we have a varied range of Business Protection solutions. We also offer Business Loan, Relevant Life Cover, taxation and trust solutions.

Find out more about our Business Protection products

Big Business Benefits for Small Businesses
Our Business Protection plans come with access to our healthy discounts and rewards, giving your Clients access to a wide-ranging employee benefits package that they might not otherwise be able to access.

Marketing Support
Our literature and tools page makes it easy for you to access our comprehensive range of marketing materials which have been designed to help you in your discussions with Clients.

Contact Vitality

W: www.vitality.co.uk/life/adviser
T: 0808 234 3000 – Lines are open 8.30am to 6pm Mon to Thurs, and 8.30am to 5pm Fri
E: lifeenquiries@vitality.co.uk

Commission Enquiries
T: 0345 601 0072 – Lines are open Mon to Fri, 8.30am to 5.00pm
F: 0870 240 0937
E: lifecommissions@vitality.co.uk

T: 0345 601 0072 – Lines are open 8.30am to 6pm Mon to Thurs, and 8.30am to 4.30pm Fri.
F: 0800 028 5222
E: lifeclaims@vitality.co.uk

Underwriting Support
T: 0800 012 1796 – Lines are open 8.30am to 6pm Mon to Thurs, and 8.30am to 5pm Fri
E: lifeunderwriting@vitality.co.uk

Prestige Service
T: 0345 6027 457- Lines are open Mon to Thurs, 8.30am to 6.00pm and Fri, 8:30am to 5pm.
E: lifehnwadmin@vitality.co.uk

For all other enquiries, please contact David Warren, your dedicated National Account Manager, on David.Warren@vitality.co.uk