0330 303 0236

First2Protect Introducer


First2Protect Introducer

First2Protect has existed for well over 20 years. As part of LSL Property Services PLC, they have the experience and knowledge you can depend on. Their advisers want to make sure your customers have piece of mind that their property is protected should the worst happen.

First2Protect’s friendly, UK based insurance advisers are here to provide you and your clients with a quality service and insurance cover to fit your client’s personal requirements.

Products available


  • Building and Contents Insurance
  • Home Emergency Cover, Family Legal Expenses

Landlords / Property Owners

  • Landlords Buildings and Contents Insurance
  • Landlord Portfolio Insurance
  • Rent Protection Insurance – Landlord Legal Expenses Cover**
  • Landlords Home Emergency Protection


  • Tenants Contents Insurance
** Terms and conditions apply, This information is a summary only. You will receive a full policy document upon application which will set out the terms, conditions and limitations of the cover provided.

Why choose First2Protect?

  • Wide choice of Insurance products
  • Home Insurance Specialists
  • Competitively priced
  • Expert advice
  • Landlord Specific products
  • They can cover non-standard risks
  • Landlord portfolio products
  • UK based customer service centre

Customer Experience

Not only do First2Protect achieve great conversion rates at new business, 85% of customers stay with them at renewal. Their customers satisfaction survey, which is sent to every policyholder, shows an overall satisfaction of 90%+ in recent years, and 88% of customers would recommend them to their friends and family.


There is a dedicated team who ensure that the client is approached at renewal, and if applicable, alternative prices are offered. The objective is to retain 80% of customers at renewal. Current renewal retention is consistently above 85%. It is the building of the renewal book over a 3-5 year time-frame which makes GI so compelling.